SECRET SIDES OF VUITTON

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No, I am not referring to the French fashion house founded by monsieur Louis Vuitton in 1854 on Rue Neuve des Capucines in Paris. I am talking about another pride of the French capital – the Fondation Louis Vuitton.

When it comes to modern art, sophisticated design, and innovative architecture, one of the first Paris locations that springs to mind gotta be 8 Avenue du Mahatma Gandhi where the Fondation LV is set and all the above-mentioned elements unite.

The Fondation is the fruit of a brilliant mind of an architectural virtuoso Frank Gehry, together with the generous pockets of Mr. Bernard Arnault, the chairman and CEO of LVMH, who commissioned the architect of Canadian origin for this colossal project.

In late 2014, after years in construction, the site finally welcomed the public onto its territory. Thenceforth, it has functioned as a cultural venue for promotion and support of contemporary art. With the total of 11 exhibition galleries, combination of permanent and temporary expositions, and a museum space that stretches over 3850m², Fondation LV is a true burst of fresh artistic creations.

One of the current worth-to-mention in situ installations is Observatory of Light created earlier this year by a French conceptual artist Daniel Buren. For this project, Buren produced a piece of art that directly affects the building and modifies the look of the outside structure as such. The work is installed across the twelve sails of the exterior, consisting of multicolored filters that cover each and every of the 3600 pieces of glass facade. Through introduction of vibrant colors to Gehry’s otherwise united palette, Buren changes the dynamic of the space and shifts its aesthetics while still keeping in the spirit of the Fondation well alive.The colorful spectacle can be spotted on location till April 2017.

Another installation produced exclusively for the Fondation is called Inside the Horizon. It was developed by Studio Olafur Eliasson and made of triangular prism-shaped columns, which illuminate the colonnade outside the museum building. All 43 columns had been masked in mirrors from two sides and clad in yellow illuminated glass tiles from the third. The artwork flirts with its observer and his senses, generating illusions as one walks by.

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Thanks for stopping by!

If you wish to discover more of Frank, his creative approach and working practices have a look at Sketches of Frank Gehry.

And remember, the next time you are in Paname ambling through its secret sides, stop over at 16th arrondissement for a little while and let yourself immerse in the flamboyant allure of Gehry’s architectural gesture rising up at the edge of the Jardin d’Acclimatation.

BON VOYAGE

Love, Barbara

 

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